Overview

STANDARD is a prominent brand under the leadership of Havells India Ltd., which is a renowned Fast Moving Electrical Goods (FMEG) company producing a variety of domestic and industrial products, in India. For over 50 years, STANDARD has been synonymous with high quality products. It is specifically known for its switchgears, and is the fourth largest MCB manufacturer in the country. It is committed to evolve and expand its array of quality products. The product portfolio of STANDARD consists of MCBs, RCCBs, Distribution Boards (DBs), MCCBs, RCBOs, Changeover Switches, Switch Disconnector Fuses (SDFs), HBC Fuses, Modular Switches, Copper Flexible Cables, Fans, and now, Electric Water Heaters too.

CONCEPT OF THE YOUNG ENERGY

With its strategic approach towards manufacturing high-quality products which are made available at low prices, STANDARD is a brand that represents the youth who want to enjoy all the good things in life. STANDARD has connected with the young generation, while putting in looks, designs, colors and efficiency in their products. And true to its notion, Ms. Alia Bhatt – the famous Bollywood actor, is the brand ambassador as she symbolizes “Youthful Energy and Exuberance”.

STRONG MARKET PRESENCE

STANDARD has a well-established marketing and distribution network with over 42 branch offices, 1,300 authorized dealers, 30 exclusive brand stores, and 20,000 strong retail outlets, across the country. It is also present in the international market including SAARC countries, Middle East, South East Asian countries, Malaysia, Singapore, South Africa, Kenya, Ghana, and Nigeria.

CUTTING-EDGE TECHNOLOGY

STANDARD has been following the national campaign of “MAKE IN INDIA”, much before its conceptualization. While adhering to all the national and international specifications, STANDARD products are manufactured at the technologically-advanced plants at Haridwar, Baddi, Sahibabad, Neemrana, Faridabad, and Alwar. And thus, the company has generated employment opportunities for thousands of people too.

The Standard

Advantage
  • Technology Leadership
  • Excellent Brand Perception
  • Wide Dealers Network
  • Excellent after Sales Service
  • Value for Money
  • Expertise in LT Switchgear since the last four Decades.

RESEARCH & DEVELOPMENT

STANDARD has evolved radically since the time of its establishment. Thanks to its continuous research and development (R&D), the company strives hard to deliver innovative and efficient products to the consumers. Its R&D centers are equipped with high quality CAD/CAM machines for the entire stage of design and development, while the R&D team works incessantly to create new products with high reliability and safety to meet the requirements of various segments of customers. Besides its expertise in LT Switchgear, STANDARD’s entry in the consumer products segment of Fans and Water Heaters is a testimony to the fact that the company continues to expand as a preferred brand by the masses. At STANDARD, the R&D and BD teams are currently working on various new product categories which will be unveiled soon.

LONG LASTING RELATIONSHIP

STANDARD believes in building an eternal relationship with its dealers, consumers, and employees. It offers technologically advanced products, along with elegant designs and best-in-class safety features. Through its quality products, great brand perception, wide dealer network and excellent after sales service, STANDARD has emerged as one of the most trusted brands in the domestic as well as international markets.

Mission: Quality Products, Efficient Customer Service and Everlasting Partnership with our value chain partners.

Milestones

Milestones

Since its establishment in 1958, Standard Electricals has earned a great reputation in the electrical industry. We have worked and achieved essentially along the passage of time to attain this STANDARD.

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Work Culture

Work Culture

At Standard, employees are considered as the most important resource. We encourage a positive and healthy work environment where people can work with open minds and the best of their skills and capabilities.

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Corporate governance

Corporate governance

Corporate Governance, at Standard, implies harmonizing the interests of its shareholders, management, customers, suppliers, financiers, employees, government, and the community, on the whole.

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